What is nf?

What is NF? is an awareness campaign about neurofibromatosis (NF) which was installed on NYC phone booths (RIP), an informational book, and a website. Although NF occurs in one in 3,000 children born and causes a range of problems such as learning disabilities, bone deformities, blindness, deafness, severe chronic pain, and even cancer, few people know about it. The goal of the campaign is to promote earlier and more accurate diagnoses and more empathy toward those afflicted with this disfiguring disorder.

We produced the campaign posters which were installed in neighborhoods around hospitals, where audiences might be more receptive. Each addresses a specific issue having to do with the public's unawareness of NF: 1) helping people understand it and be able to pronounce it, 2) informing them that it affects a lot more people than they know, and 3) that it's a neurological disorder.

We elevated each letter from the surface of the canvas using pins to reinforce the fact that this is a painful disorder.


5,000 20-page booklets were printed and distributed to Children's Tumor Foundation branches nationwide.

Visitors shared their knowledge and experiences on the website.




Christina Beard (graphic design)
Kristian Bjornard (website)
Andrew Shea (creative direction)


SBS Group

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We design physical spaces, printed materials, collaborative experiences, and digital platforms to support creative communities and elevate civic, educational, and environmental initiatives.

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