This responsive microsite traces the history of Medicare. We followed The Commonwealth Fund’s branding standards, designed and developed it to be highly shareable and to be optimized for search engines. It incorporates various design elements to enhance the user experience and facilitate understanding for visitors who may be unfamiliar with the subject matter.
The website uses a clean and intuitive user interface. The layout is structured to guide users through the timeline chronologically, allowing them to navigate effortlessly from one event to another. The timeline itself is visually represented as a horizontal bar that stretches across the screen, providing a clear sense of progression. Each milestone is displayed as a clickable point on the timeline, ensuring that users can easily interact with and explore the content.
Each milestone on the website is accompanied by a concise and informative description presented in a clear and legible. The text is strategically positioned near the corresponding point on the timeline, making it easy for users to associate the information with the relevant event. Additionally, using headings and subheadings helps organize the content and break it down into digestible sections.
The visual elements on the website play a vital role in enhancing the user experience. An eye-catching image or icon is displayed alongside the text description for each milestone. These visuals capture the attention of users, encouraging them to explore further, and they provide visual cues that aid in understanding the context of each event. They make the content more engaging and memorable.
A harmonious color scheme enhances the overall design and conveys information effectively. This color coding simplifies the browsing experience and allows visitors to locate specific periods or themes within the timeline quickly.
The website also incorporates responsive design principles to ensure compatibility across different devices and screen sizes.
Christine Haran, for the Commonweath Fund
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