Grand Street Neighborhood Initiative is a campaign that raises the profile of the Grand Street Business Improvement District (BID) to help key stakeholders understand the BID’s value and contributions in East Williamsburg through its numerous programs and services. The campaign raises the BID’s visibility and its role as a positive force in the neighborhood and shows how it creates a vibrant place for everyone to live, work, and play.
To help businesses and residents understand all that the BID does for them, we designed a logo that could change depending on the kind of activity people see, from cleaning to arts initiatives.
Historical and cultural facts about the neighborhood were incorporated into the designs.
Neighborhood Design Lab
Grand Street Business
NYC Department of Small Business Services
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We design physical spaces, printed materials, collaborative experiences, and digital platforms to support creative communities and elevate civic, educational, and environmental initiatives.
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New York, NY
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